For my first post to the Sage Community blog, I want to dive right into the world of online fundraising. Savvy fundraisers know that successful fund drives, either online or offline, depend on strong relationships. That is where engaged donors come in.
What are “engaged donors”?
First, it helps to know what the term “engaged donors” means. There are two elements that are seen in people who are engaged donors. These folks:
1) Take Action – this includes activities such as donating to your organization, attending your organization’s events, or volunteering with your organization
2) Are a part of your community – in addition to the above, engaged donors are interacting and communicating WITH your organization and interacting and communicating with others ABOUT your organization.
This means people who mail a check to your organization may not be engaged donors – there is another level of engagement that can be even more satisfying for donors and nonprofits alike.
Why do you want engaged donors?
Engaged donors are the people who take the mission of your organization to heart. This passion means that engaged donors:
Engaged donors are also one of the most important pieces of a Peer-to-Peer fundraising campaign, which I’ll discuss further in a later post.
Three simple ways to tell if your donors are engaged
So now that you know what they are and why they are important, how can you tell if your donors are already engaged or if this is an area you need to address? Here are three straightforward methods to do just that:
You want the answers to all three questions to be yes. Any question(s) that cannot be answered with a yes point to areas where improvements can be made. In my next post, I’ll provide five tips to help increase your donor engagement.
If you can’t wait that long, you can also view a recorded webinar we recently held with Sage titled Improving Donor Engagement Online.
Slides also available on SlideShare
Until next time,
Founder, Nonprofit R+D
Richard is the founder of Nonprofit R+D, a consulting firm dedicated to helping emerging nonprofits fully utilize technology and the web to support their missions through training, best practices and interactive services. Richard holds a M.S.W. from The University of California - Berkeley as well as a B.A. in Political Science from UCLA.