Newman's Own, the natural food company established by late actor Paul Newman, is celebrating its 30-year anniversary in 2012. To commemorate its success, the Newman's Own Foundation launched a "30 Years of Giving Campaign" and has committed to donating $30 million to charities this year.
"Paul went against conventional wisdom by creating all-natural food products and giving 100 percent of the profits to charity," said Robert H. Forrester, president and CEO of the Newman's Own Foundation. "Early on, someone asked Paul whether a company that gives all of its profits away could survive. Thirty years later, we have not only survived, but grown."
The foundation recently announced its first round of grants, totaling $10 million. They will focus on four primary high impact areas, including nutrition, encouraging philanthropy, children with life-limiting conditions and empowerment.
Recipient of the first round of grants include The Food Trust, Wholesome Wave, Committee Encouraging Corporate Philanthropy, SeriousFun Children's Network, Shining Hope for Communities and The Discovery Center.
Organizations that receive charitable contributions from foundations might benefit from nonprofit fundraising software
to streamline account management and identify funding opportunities.